top of page

Prk-R

UX/UI Project

Project Overview

Urban parking is often stressful and costly. Searching a spot often leads to wasted time and over-paying. Prk-R is our solution to simplify that process. It helps drivers find and reserve affordable spots with ease. Our aim is to provide stress-free accessable parking for all.

Details

Role: 

UX/UI Designer

Client:

Prk-R

Duration:

3 Weeks

Tools:

 Miro & Figma 

Objectives

Understand the current challenges and pain points faced by drivers in finding and paying for parking, asses the demand for a technology driven solution in the market and to gather insight on user preferences and behavior's related to parking​.

Problem

Finding a parking spot in a busy urban area can be frustrating, time consuming, and often result in over-paying for parking. Traditional methods of searching for parking, such as driving around aimlessly, or relying on outdated parking meters, no longer meet the needs of todays fast paced, connected society. Parking lot owners are struggling to fill their spots and optimize their pricing, leading to missed revenue opportunities.  There is a need for technology driven solution, that addresses the challenges of finding affordable available parking and provides a win-win situation for both drivers and parking lot owners.

Solution

Prk-R provides drivers with a easy and affordable way to find and reserve parking, while also giving parking lot owners tools to optimize pricing and increase revenue. Prk-R leverages technology to create a better experience for everyone creating a more sustainable equitable world. 

Research

Parking Statistics

  • More than 75% of drivers are willing to pay more for guaranteed parking

  • The average person spends 17 hours per year searching for parking.

  • 30% of urban traffic is caused by drivers searching for parking spot.

Survey Data 2.png
Frame 34960.png
Survey Data.png

Market Analysis

Competitor Analysis.png
Row.png

We found our competitors who were liken unto us were in a different country, which left room for opportunity. We found the struggle would be for people to actually use the app. And switching people over to a new method rather than old fashion parking meter. So we thought of our target audience as an individual who is busy and plans ahead. One to make the most out of her time.

Proto.png

Define

User interviews

Affinity Diagram

Affinity Diagram 2.png
Slide 16_9 - 1.png

Design

Lo-fi Wireframes

Frame 34966.png

Hi-fi UI Designs

Frame 34975.png

Responsive Hi-fi UI design

Web - Landing.png

Prk-R UI Kit

Frame 34961.png
Slide 16_9 - 14.png

Final Thoughts

A more comprehensive approach that includes thorough research and wireframing would have greatly benefited this project. While designing is undoubtedly enjoyable for many, my true passion lies in research, testing, and iteration. Unfortunately, certain crucial steps were omitted in the design process, and this omission was clearly reflected in the project's outcomes. Minimal research was conducted, and there was a notable absence of wireframing and low-fidelity prototyping, which are essential for conducting tests and making iterative improvements before diving into the high-fidelity prototype phase.

Consequently, we found ourselves backtracking and rectifying basic errors that could have been preemptively addressed through wireframing. During the presentation of the case study, we lacked substantial information to justify our design choices, and the simplistic reasoning of 'it looks better this way' proved insufficient in the end. Designing without the foundation of research or testing inevitably leads to suboptimal functionality. While aesthetics may be appealing, functionality should always be the top priority.

During the presentation, I was able to provide insights into our color choices, drawing upon principles of color theory. I was particularly enthusiastic about the potential for iterative improvements based on the usability test analysis, as depicted in the slide above.

bottom of page